DAY 1: Building, Launching & Testing
What is top-of-funnel and why it matters when it comes to getting as many customers from cold traffic
My step-by-step process for building ads the RIGHT way
The Hybrid Campaign: Doubling down on 2 avenues of traffic to drive more customers to your store.
How to use the creative testing method to scale your campaigns (and what 99% of marketers get wrong about it).
3,2,1.. Launch: the process of launching every testing strategy at once for maximum results.
day 2: Retargeting Mastery
Which types of ads you should be running for middle-of-funnel campaigns (and which ones you can toss to the side).
Breakdown of how to launch middle-of-funnel campaigns so you can grab as many customers as possible.
Retarget your middle-of-funnel fast with my proven campaign launch framework.
The secret behind getting user generated content for middle-of-funnel ads (without using fake influencer testimonials for your products).
What to do when building out a winning bottom-of-funnel campaign for catalog sales and cart abandonment.
DAY 3: Email & SMS Hypersales
The basics of owned media and why they keep the lifetime value of your customers higher than you think.
Email Capture Best Practices: building your email list the fastest and easiest way using my list of go-to collection methods.
How to decrease lost revenue and get customers purchasing your products with the quick abandon cart email sequence set-up procedure.
BONUS: The top strategy for collecting phone numbers so you can retarget customers with SMS.
Day 4: Optimizing Your Product Pages
Winning Funnels 101: The structure behind a profitable, long lasting product pages for your store.
My A-Grade list of product page must-haves to inject serious revenue into your store.
How to spike your average cart value by picking winning upsell and cross-sell (plus which ones actually convert)
Which apps you’ll actually need to pump out high-converting product pages
DAY 5: Analysis
Compel customers to instantly purchase your products with a seamless customer journey process
Why you might be losing out on thousands of customers without this #1 must have software (and what to do about it).
Facebook vs Attribution Software: the little known difference and why each one matters when it comes to generating profits for your store’s bank account
Never bleed adspend again by bulletproofing your KPI’s with this special metric ( it’s not what you think!)
Which bottlenecks are holding you back from acquiring more customers and how to overcome them using one simple method.